The program, which was launched in September 2016 in five test markets -- Denver, Houston, San Diego, St. Louis and Raleigh-Durham, North Carolina -- was a points system within the Cartwheel app. Cartwheel users in those five markets could earn points tied to their overall Target spending. They could redeem the Perks points for free items or cash-off discounts on categories or products of their choice.
While the Cartwheel Perks program is ending, Target officials are not ruling out another incentive program for shoppers.
“We had many learnings about how to engage and reward guests that we plan to leverage in the future,” a Target spokesman told CNBC.
Several shoppers took to Twitter to express their displeasure.
“Half the reason I go to @Target and use Cartwheel so often is the Perks, so I'm a little upset that they're ending it,” one shopper tweeted.
Target, in an email, said “exciting changes” are ahead for Cartwheel.
“We can’t wait to share them with you,” the company wrote.
When the cashier at @Target tells you that they're getting rid of #cartwheel perks in October.
😩😩😩— Katie (@ciaokatie)
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