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Photo: BRYAN R. SMITH/AFP/Getty Images
Photo: BRYAN R. SMITH/AFP/Getty Images

Target ending its Cartwheel Perks rewards program

Target will be ending its Cartwheel Perks program next month, with Aug. 27 the final day to compile points and Sept. 27 the last day to select deals, CNBC reported.

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The program, which was launched in September 2016 in five test markets -- Denver, Houston, San Diego, St. Louis and Raleigh-Durham, North Carolina -- was a points system within the Cartwheel app. Cartwheel users in those five markets could earn points tied to their overall Target spending. They could redeem the Perks points for free items or cash-off discounts on categories or products of their choice. 

While the Cartwheel Perks program is ending, Target officials are not ruling out another incentive program for shoppers. 

“We had many learnings about how to engage and reward guests that we plan to leverage in the future,” a Target spokesman told CNBC. 

Several shoppers took to Twitter to express their displeasure.

“Half the reason I go to @Target and use Cartwheel so often is the Perks, so I'm a little upset that they're ending it,” one shopper tweeted.

Target, in an email, said “exciting changes” are ahead for Cartwheel.

“We can’t wait to share them with you,” the company wrote.

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