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Currently, customers can shop from a selection of 4,500 “Our Brands” products and more than 50,000 other groceries and household essentials. The shipping through package carriers would normally be free for an order of $35 or more and cost $4.99 for orders under $35.
"Kroger's ecommerce platform expands our offering beyond the physical store to include even more products. Along with staples and customer favorites, Kroger Ship will carry bulk and additional sizes, and focus on Our Brands, local and international food and flavors, specialty items, and health and wellness products – making it easier than ever before to be your family's hero at mealtime, or anytime," said Yael Cosset, Kroger's chief digital officer.
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During the launch phase, customer’s will receive 15 percent off their first cart and won’t have to pay for shipping even if their orders are under $35.
“Kroger Ship is our next step in creating a seamless experience that allows our customers to shop when and how they want,” Cosset said.
The grocer will still continue to use third-party services such as Instacart Inc. to provide local delivery of bagged groceries, the Wall Street Journal reported.
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