IndieCraft brings at least 2K to downtown Springfield

Organizers review changes for lessons learned to improve future events.

Credit: Tom Gilliam

Credit: Tom Gilliam

The fifth annual IndieCraft — a two-day event featuring music, food and craft beer in downtown Springfield — attracted more than 2,000 people last weekend, organizers said, and provided learning lessons for future shows.

“We will have some better estimates of total attendees once we can run our geo-fencing tool next week, but it’s safe to say that we welcomed 2,000+ attendees to downtown Springfield over the two days,” said Chris Schutte, the Greater Springfield Partnership’s vice president of Destination Marketing + Communications.

>> PHOTOS: Fifth annual IndieCraft in downtown Springfield

The weather Friday and Saturday cooperated for the event, which mixed a variety of music, including punk, indie rock and alt country.

“The artists were all great up and down the lineup,” Schutte said, “and the main stage at National Road Commons was a nice add this year.”

It was the first year for using National Road Commons Park, which featured a mobile professional stage for each night’s headliner.

Credit: Tom Gilliam

Credit: Tom Gilliam

While that change was a positive, another still needs to be evaluated: the move one week back to be on Memorial Day weekend for the first time. The thought had been to avoid college graduations and other conflicts.

“I think one thing we learned is that Memorial Day weekend may not be our sweet spot,” Schutte said. “It cut both ways, really. We noticed more out-of-town license plates including Cleveland, Cincy, Indiana and Kentucky, but didn’t see the local crowd that we’ve had in past years.”

He said artists like playing IndieCraft.

“One of the big takeaways for us is how much the artists enjoy playing IndieCraft,” he said. “We go to great lengths to be a good host, and I think it shows in the quality of the performances.”

Events happened at Mother Stewart’s Brewing Co., the State Theater and National Road Commons Park, and BeerFest on Saturday included 12 breweries selling their signature drinks.

Credit: Tom Gilliam

Credit: Tom Gilliam