When it comes to data sharing, T-Mobile was the last major carrier to hold out on sharing customers’ data. But starting April 26, 2021, it will join AT&T and Verizon in providing third parties with data sifted from customer habits.
Clark says that the wireless cell phone companies have built “massive electronic dossiers” based on the activities of their users.
“The good news is that you can pretty easily shut down permissions for the cell phone carriers engaging in extreme spying for every app you use, everything you read, everything you purchase, every website you visit,” he says.
Here’s How To Opt Out of T-Mobile’s Ad-Targeting Policy
You can opt out of T-Mobile’s ad-targeting policy by following these steps:
- Go to tmobile.com.
- Click on Update Your Settings.
- Select your service: Choose T-Mobile or Metro by T-Mobile or Sprint.
- Log in to your account (this will take you to the relevant page).
- Toggle "Off" next to "Use my data for analytics and reporting."
- Toggle "Off" next to "Use my data to make ads more relevant to me."
Screenshot of appropriate Settings page on T-Mobile website
Just to be clear, opting out of T-Mobile's data-reporting policies won't stop ads from appearing. What it will do is prevent the use of information about your online activity to make the ads more targeted to you.
Clark says the U.S. approach to user data and privacy still has a ways to go.
“I believe that all these kind of things should be ‘opt in,’ where you say, ‘Sure, I’d love for you at Verizon to know everything about me, every personal item I buy, everything I do.’ On the other hand, in the United States, you generally have to opt out. And these companies count on the fact that we’re not going to know we can opt out, or we don’t know how to.”
Not a T-Mobile customer? You may want to check out the privacy policies for AT&T and Verizon.
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