Not only is Kroger upping its toy game, but the largest grocery provider in the region will sell brands previously exclusive to Toys "R" Us. The grocer is partnering with Geoffries Toy Box, a division of Geoffrey LLC, which is a subsidiary of Toys "R" Us.
Target has made one of the most significant toy expansions, more than doubling its options and adding a quarter million square feet to more than 500 stores. About 100 stores also saw a major remodel to focus more on the child, with oversized displays and an interactive activity walk.
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In late September, Michael’s Companies announced plans to launch MichaelsKids.com and expand its toy assortment including national brands like Lego, Play-doh and Crayola, along with activity and craft kits.
The Michael Kids website is a one-stop shop for the craft store's kid-friendly activities and toy assortment.
Earlier this year Walmart announced plans to increase in-store toy selections by 30 percent and its online toy assortment by 40 percent. The thousands of new and exclusive items are expected to make Walmart an even bigger destination for toys this year.
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If shoppers are looking for baby-specific gifts without Babies “R” Us, JCPenney may be the place to go with its new baby shops at the Dayton Mall and Mall at Fairfield Commons. JCPenney always sold baby apparel, but the expanded baby shops will include cribs, high chairs, strollers, car seats and other baby supplies.
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