“The arts and entertainment industry is in crisis,” said Adele Adkins, executive director of the Clark State Performing Arts Center. “Ten million industry professionals sit idle right now with at least $300 billion loss to communities around the nation. We will light our beautiful performing arts center red as a reminder that arts and entertainment are vital assets in our community.”
The movement is expected to be the largest voice this far bringing attention to the industry still currently sitting idle due to COVID-19 regulations, the release stated.
“The arts and entertainment business is amazingly resilient; even in economic downturns. People look to music to make them feel better,” Adkins said. “It’s a communal and shared happiness that people seek out. Everyone is feeling that absence right now.”
JR Riechers, the PAC’s lighting designer, has drafted the design for this project and will be installing the red lighting on the building.
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