Last year, Pampers was ranked at 91.
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The second-most valuable brand from a company based in Ohio is lingerie brand Victoria’s Secret, ranked at 107, lower than last year’s 95.
Brand Finance weighs marketing investment sunk into a brand, “stakeholder equity,” and overall business performance to arrive at a calculation of “the value a company would be willing to pay to license its brand as if it did not own it.”
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The top ten Ohio-based brands include, according to this year's list:
Pampers (2018 Brand Finance 500 rank: 105/ 2017 rank: 91)
Victoria’s Secret (107/95)
Kroger (134/96)
Pantene (139/146)
Macy’s (144/123)
Progressive (155/189)
Sherwin-Williams (167/210)
Tide (200/192)
Head & Shoulders (207/219)
Procter & Gamble (265/236)
The Brand Finance list has 27 Ohio brands this year, ranking the Buckeye State ninth among the states in brand prowess.
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