Sogeti has new book on mobile app revolution

The publication “presents ten app effects that amplify each other to empower individuals, communities and organisations far beyond Web 2.0 levels,” Sogeti said. “This results in the rise of culture clashes in which traditional systems and corporations are challenged by two important trends. First, the intensive use of social media is prompting corporations to engage in active dialog with people while, at the same time, social-network sub-cultures and countercultures such as WikiLeaks, Anonymous and other “hacktivists” are forcing them to be fully transparent.”

The book addresses 10 app effects. More information on how the book evolved can be found on www.theappeffect.org.

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