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The grocer had lofty plans to open stores in states outside of the East Coast, including Ohio and Texas. After submitting a land development application to build a store in Beavercreek, the chain halted the project just months later. Sandra Pereira, associate city planner for Beavercreek, said the grocer only had a contract and never owned the land.
Beavercreek isn't the only city that the grocer abandoned. The chain stopped construction on some projects around the U.S. In December, it stopped construction on its second New Jersey store due to "budgetary constraints," according to local media. The News Leader reported that Lidl was backing out of a planned store in Staunton, Va., because the company was no longer interested in building in smaller markets.
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Grocery industry expert Brittan Ladd says the slowed expansion has more to do with failed execution of strategy in the U.S. The chain was seen as an immediate contender with grocery giants like Kroger and Walmart before falling short. While Lidl has opened more than 50 stores in the U.S., it hasn’t been able to keep customers coming back, he said.