Business briefs: February 13, 2013

PARTNERSHIP

P&G partners with business intelligence company

CINCINNATI — Procter & Gamble has formed a partnership with start-up technology company that specializes in identifying business trend changes by examining huges stores of data.

The partnership with California-based Verix Business Intelligence is meant to strengthen P&G’s capabilities and industry leadership in business intelligence, the Cincinnati-based company said..

The collaboration has been supported by P&G’s IT Innovation Hub, the Israel House of Innovation, which was established five years ago to help enable partnerships between P&G and Israeli innovators.

The terms and conditions of the partnership were not released. STAFF REPORT

MANAGEMENT

DAYTON — Aileron, a foundation that supports entrepreneurship has hired Scott George as its new director of research and product development.

Scott will be responsible for keeping Aileron services connected to the marketplace through client, industry and small business trend research. He will oversee the Professional Management System, including competency and assessment development and will be responsible for expanding Aileron’s services and reach. He will also oversee the design and development of new services and the continual improvement and restaging of existing services.

Prior to joining Aileron, Scott worked at Procter & Gamble where he served as the Director of Iams University and the HR Leader for Pet Care Americas. Scott has a degree in electronics engineering technology and began his career with Monarch Marking Systems as a field service representative. STAFF REPORT

MARKETING

Design change in store for cans of popular drink

WASHINGTON — The makers of a popular carbonated alcoholic drink guzzled on college campuses are going to be changing the look of its Four Loko cans to settle the government’s charges of deceptive marketing.

The Federal Trade Commission said Tuesday that Chicago-based Phusion Projects will be required to put an “alcohol facts panel” on the back of flavored malt beverage cans containing more than two servings of alcohol. The panel, similar to “nutritional facts” labels found on foods, would disclose the alcohol by volume and the number of servings in the container.

Phusion also will have to redesign cans of drinks containing more than 2.5 servings of alcohol so they can be resealed and the drink wouldn’t have to be consumed in one sitting.

The FTC had accused Phusion of implying in ads that its supersized 23.5-ounce can of Four Loko was equal to one or two regular 12-ounce beers. In fact, the agency says, the can — which contains up to 12 percent alcohol — is really more like four to five beers. ASSOCIATED PRESS

ASSOCIATED PRESS

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