Amazon Prime Day starts next week: What you should know

Amazon kicks off its third annual Prime Day on Wednesday, July 11, offering 30 hours of special deals for customers across the world.

The third Prime Day starts next Monday at 9 p.m. Eastern Time, and goes throughout Tuesday. New deals will pop up as often as every five minutes, and the special day has expanded in 13 countries this year, including the U.S., U.K., Spain, Mexico, Japan, Italy, India, Germany, France, China, Canada, Belgium and Austria.

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“Our members love Prime Day and we have been thrilled by the response over the last two years. It is inspiring us to make it even better this year for Prime members,” said Greg Greeley, vice president of Amazon Prime. “Every part of our business is working to deliver more deals for a record number of shoppers. This year’s Prime Day is too big for 24 hours – so we’re giving Prime members 30 hours to shop.”

Every day leading up to Prime Day on July 11 members will find all kinds of exclusive promotions and deals. The following start this week:

  • Amazon Music Unlimited - Prime members who haven't yet tried Amazon Music Unlimited can get the best deal in Amazon Music history – four months of the full catalog on-demand service with access to tens of millions of songs, for just 99 cents.
  • Prime Video - Get $10 to shop on anytime on or before Prime Day when you stream a video included in Prime for the first time on your TV. Restrictions apply. Stream award-winning and critically acclaimed Amazon Original Series and Movies as well as thousands of other popular titles included with your Prime membership.
  • Kindle Unlimited - Prime members can save up to 40 percent on a Kindle Unlimited membership. Enjoy unlimited reading from over one million titles on any device.
  • Audible - Enjoy the world's largest library of audiobooks plus original audio programming from Audible for 40 percent off first six months (just $8.95/month for 6 months).
  • Everyday Essentials - Prime members can save up to 35 percent off with onsite coupons on select food and household items in Prime Pantry.

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