“More than any year before, we’re seeing strong interest across toys that stem from digital platforms, like kid influencer-created toys, interactive and educational toys, screen-free indoor entertainment and toys for active outdoor play,” Ronchetto said.
The toys on the list include TV and movie-inspired toys such as a doll based on Frozen 2 and a LEGO set based on Star Wars: Return of the Jedi. Also included are technology like an instant-photo camera and a video camera to be used with an included green screen.
A full list of the toys can be found here.
Walmart said that the Wonder Lab offers a way for kids to experience the Top-Rated by Kids toys for themselves without going into a store, using buttons and short videos to explore the toys.
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