Meijer launches social media photo contest

Meijer is offering customers across the Midwest a chance to co-star in an upcoming television commercial that will debut later this summer.

Customers need to submit photos showing how Meijer supports their home team from Little League to the big leagues through a contest application on the Meijer Facebook page.

Ten winners will receive $100 Meijer gift cards and all photos have the chance to appear in the commercial, Nicole Laughlin, vice president of brand development and marketing, announced in a press release.

“Meijer is a Michigan company that’s committed to making the communities we serve better places to live, work and play,” Laughlin said in a release. “We are pleased to support thousands of athletic programs across the Midwest, including hundreds in Michigan, through sponsorships of scoreboards, uniforms, sports equipment and concession stands. We look forward to sharing those partnerships in our advertising.”

The commercial is scheduled to debut later this summer, and will feature images of athletic teams the Grand Rapids, Mich.-based retailer supports.

The Home Team contest is open through May 1. Entries can be submitted at

This is the second time in two years that Meijer has enlisted its customers to submit photos to appear in a commercial.

In 2014, Meijer selected 28 photos out of more than 3,200 submissions for a 30-second commercial featuring the retailer’s iconic penny pony, Sandy.

Four additional children were chosen for a 60-second version that lived online.

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