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“Our super-limited batch, though well-intentioned, clearly wasn’t near enough to meet that demand. We disappointed fans and we are sorry. To fully make amends, we felt it was important to not only bring back much more sauce this time, but to also admit our mistakes, answer questions and give fans access to the story behind the story.”
McDonald’s brings back its cult-favorite Szechuan dipping sauce today, Feb. 26. SUBMITTED
What’s the big deal about this Szechuan sauce, which McDonald’s first served during a cross-promotion of the Disney film “Mulan” in 1998?
“Rick and Morty,” the popular Adult Swim TV show, made a joke lastApril Fools Day 2017 about McDonald’s bringing back Szechuan sauce, and McDonald’s customers enthusiastically spread the rumor on social media. That prompted the fast-food giant to play along and release a tiny quantity of the sauce in October.
RELATED: Only ONE Dayton-area McDonald’s will have the ‘Rick & Morty’-inspired Szechuan sauce for one day only (October 2017)
It didn’t go well. In Wellington, Florida, for example, fans lined up hours in advance at three locations that were advertised as having the sauce, only to find none. Some fans expressed their displeasure rather vociferously. Sheriff’s deputies were called to the scene.
In the Dayton area, last October’s botched release saw the Szechuan sauce made available at only one local McDonald’s restaurant — across from Wright State University. Limited-edition posters that were connected to the release were available at six more Miami Valley locations, but the WSU restaurant was the only one to receive any sauce. Needless to say, it didn’t last long.
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This time will be different, McDonald’s says.
“We have hundreds of packets (of the sauce) per restaurant to satisfy that sauce craving, so we encourage customers to get ‘em while we’ve got ‘em, whether they come into the restaurant, use Mobile Order & Pay, or order through McDelivery on Uber Eats where it’s available,” Debbie Wright, a franchise owner for Dayton-area McDonald’s, said in a release.