Area shoppers want deals and off-price stores delivering with growth

The number of discount and off-price retail stores opening in this area has greatly increased as the demise of large box and department stores continues.

Off-price concepts like Marc’s, Burlington, Ross Dress For Less, TJ Maxx and Macy’s Backstage have seen increased foot traffic, sales hikes and new stores while other retailers such as Elder-Beerman and Sears have filed for bankruptcy and closed hundreds of locations.

“There’s been a change in shopping patterns since the Great Recession. It had a big impact on consumers and a lot of people adapted to those changes and started shopping more at the discount outlets,” said Scott Saddlemire, principal with Cincinnati-based OnSite Retail Group.

Saddlemire works with TJX Companies to find real estate for its TJMaxx, Marshalls and Home Goods stores.

»RELATED: 5 ways new tech will change your holiday shopping experience this year

The Dayton area, as well as other manufacturing communities, were hit harder than others by the recession. Ohio recently reached record employment and started seeing modest wage growth, signs the economy is beginning to recover.

Yet, shoppers here still want a good deal, with consumer shopping habits still valuing a good deal in the remnants of the recession, Saddlemire said. Even 93 percent of digital native Generation Z shoppers aged 18 to 23 say they shop discount retailers, which have a strong emphasis on brick-and-mortar shops.

And retailers that offer cheap, but quality merchandise, are aggressively moving into area markets to capitalize on the wide-spread consumers hunt for bargains.

While the deal is a major attraction, its also the thrill of the hunt that keeps consumers heading to off-price stores that regularly rotate their merchandise.

“When we’ve looked at the data and the consumer trends, the one-of-a-kind item has an appeal,” said Alex Boehnke, spokesman for the Ohio Council of Retail Merchants. “When you come back to that bargain retailer a week later, it’s going to be completely different…that’s exciting.”

»PHOTOS: Former summer cottage of John Patterson on market for $785K

The Dayton Mall confirmed late last month that a Ross Dress For Less store will open in the former hhgregg space, and a second location is expected to open at the Shoppes of Beavercreek, according to Greene County records. The retailers are among the few able to fill larger vacant spaces as department stores shut down.

The store is similar to Burlington, which is also planning to open a fourth Dayton-area store at 5545 Executive Blvd. in Huber Heights.

And other discount stores are expanding as well. New-to-the-market Marc’s grocery store at 2100 E. Whipp Road in Kettering— which opened this summer — is known across Ohio for its closeout section, offering quality products for last-chance prices. County records also showed plans for a new Dollar General store on Ohio 201 in Bethel and Dollar Tree on Miami Street in West Milton.

»BIZ BEAT: Amazon plans to split HQ2 between two cities

“It might have started out as necessity…but now I think it’s just become an expectation. We can get quality goods at discount prices and that’s what we like,” Boehnke said.

The growth of the stores is likely to continue, with 89 percent of consumers shopping at off-price and discount retailers, 30 percent of which are millennials, according to a recent report from NRF.

“Millennials are less interested in the prestige of brand power and things like that, and they appreciate value,” Saddlemire said.

Traditional retailers like Macy’s have joined the off-price sector with concepts like Macy’s Backstage, which opened last summer at the Dayton Mall.

“Even if you’ve got extra money in your pocket, everybody likes a good deal,” Saddlemire said.


Want Toys “R” Us exclusive toys? Kroger will have them for the holidays

Kettering lands 300 new jobs for manufacturing plant

Store hours: Here’s when retailers will open for Thanksgiving, Black Friday sales

Longaberger to liquidate under new bankruptcy filing

An area Walmart underwent a significant renovation, and here’s what changed

Reader Comments ...

Next Up in News

Ohio congresswoman may challenge Nancy Pelosi for speaker of the House
Ohio congresswoman may challenge Nancy Pelosi for speaker of the House

Rep. Marcia Fudge, a Cleveland Democrat who led the Congressional Black Caucus from 2012 to 2014, is considering challenging Nancy Pelosi for speaker of the House. Fudge, whose spokeswoman said she was unavailable for comment Thursday, told late Wednesday she was considering a run for the top leadership position, and a spokeswoman Thursday...
Rapper Young Dolph returning to Memphis to hand out Thanksgiving turkeys
Rapper Young Dolph returning to Memphis to hand out Thanksgiving turkeys

A rapper is giving back to the city that he says made him who he is today.  Young Dolph will make a guest appearance for teens and young adults from Memphis Athletic Ministries on Thursday, Nov. 15 at 4:30 p.m. >> Read more trending news  Students from all five ministry locations will be bused to a Memphis community center to hear a...
First responders rescue woman escaping California wildfires in wheelchair with dog 
First responders rescue woman escaping California wildfires in wheelchair with dog 

Rescuers last Thursday helped a woman who was escaping the California wildfires in a wheelchair, holding a small dog.  >> Read more trending news  Cal Fire Deputy Chief Scott McLean found the woman along the side of the road near where the Camp Fire, one of the most destructive in state history, was raging, KGO reported. The woman,...
Sex abuse investigation of deceased OSU doctor near conclusion
Sex abuse investigation of deceased OSU doctor near conclusion

Investigators reported to Ohio State University trustees on Thursday that it has received 150 first-hand accounts of sexual abuse by Dr. Richard Strauss, conducted 440 interviews and reviewed 34,000 documents. Between 1979 and 1997, Strauss worked at OSU as a team doctor, faculty member and physician at the student health center. He died by suicide...
Pregnant woman slain with crossbow; unborn son survives
Pregnant woman slain with crossbow; unborn son survives

Imtiaz Muhammad was putting a cardboard box in his family’s garden shed Monday morning when he found his wife’s ex-husband hiding there -- with a loaded crossbow.  When all was said and done, Muhammad’s pregnant wife, Sana Muhammad, 35, was dead and their tiny son, born by emergency Cesarean section, was fighting for his life...
More Stories