Dayton, Columbus areas trial new billboard weather alert system

The first phase of the program will include 50 billboards in the Dayton and Columbus metropolitan areas, the state said in a release, after which time the state will evaluate the program’s success and possibly expand to other parts of the state.

The program is a joint effort from the Ohio Emergency Management Agency, the National Weather Service Wilmington Forecast Office and Lamar Advertising.

Ohio EMA Executive Director Sima Merick said, “The Ohio Traveler Alert System is a great way to keep Ohioans and visitors safe and aware on the roads. This potentially lifesaving project will provide critical weather updates to Ohio travelers.”