Concern over the hot car deaths, most of which are believed to be unintentional and preventable with caregivers failing to remember the children in their rear car seats, has prompted a push for a legislative fix, such as the proposed Hot Cars Act of 2019.
Education about heatstroke dangers has been a key part of the effort to attack the problem, but advocates, such as Amber Rollins, director of KidsandCars.org, told the Free Press last month that it is not enough.
“We’ve been doing education and awareness for 20 years. People know about hot car deaths and yet at the same time the number of children dying in hot cars is at an all-time high and so there’s some disconnect here,” Rollins said at the time.
Those comments were related to a heatstroke “Tweetup” from the National Highway Traffic Safety Administration, which noted that the social media effort was part of a “broader, summer-long awareness campaign on vehicular heatstroke that includes $1.3 million in paid advertising and informational materials provided to state and local organizations across the country.”
The agency said it “prioritizes education because, even if reliable and accurate child heatstroke prevention technology were available and installed on every new car today, it would not address the issue for the vast majority of the driving public for many years.”
A few automakers — General Motors, Nissan, Hyundai/Kia and Subaru, for instance — have announced or already offer rear seat reminder systems that are available or standard on numerous models.
The commitment announced recently affects vehicles sold in the United States, but Fiat Chrysler Automobiles noted that it would incorporate the technology across its global passenger-vehicle lineup on a timeline that varies “depending on market-specific product plans and regulatory regimes.”
Mark Chernoby, FCA chief technical compliance officer, said in a statement that “hot climate zones are not exclusive to the U.S. We want our customers around the globe to benefit from this potentially life-saving technology.”
Ford also provided an update on its plans beginning with the 2020 model year for a rear occupant system designed to alert customers based upon input from the ignition and door-ajar switches.
“At Ford, we are committed to the safety of our customers, which is why we will be installing rear-seat reminder systems in our vehicles. We are continuing to work with consumers, safety regulators and advocates to raise awareness and address this concern,” said Desi Ujkashevic, global director for Ford’s Automotive Safety Office.
The commitment from the automakers also requires them to make public progress reports starting in 2022. That piece would end once automakers are at full conformance.