The new menu collaboration will first be available to customers on Nov. 29 with the launch of “Timbiebs Timbits” in Chocolate White Fudge, Sour Cream Chocolate Chip, and Birthday Cake Waffle flavors.
“Doing a Tim Hortons collab has always been a dream of mine,” Bieber said. “I grew up on Tim Hortons and it’s always been something close to my heart.”
Bieber shared with the Tims team that Timbits are his favorite item on the menu, which led to a multi-stage, iterative journey with Chef Tallis Voakes, Tim Hortons Director of Culinary Innovation, to experiment with different flavor combinations and collaborate on recipes that guests can soon try for themselves, according to a Tim Horton’s release.
The collaboration has included filming “a fun TV commercial for the Timbiebs launch.” At the time of the launch, Timbiebs merchandise will also be available for purchase at participating Tim Hortons locations.
“What’s amazing about working with Justin is he has an authentic, lifelong relationship with Tims and he was so invested in working on Timbiebs and our future plans together,” said Hope Bagozzi, Tim Hortons chief marketing officer. “He knows exactly what our guests already love about the Tims brand and he’s helping us deliver new menu innovations that we know they’re going to love. We’re really looking forward to what’s next.”
To find the nearest Dayton-area Tim Hortons, visit timhortons.com/store-locator.
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