Over the past month, Instagram has set out to find which holiday cookies are the most popular in every state. They were able to glean this by analyzing the number of likes and mentions of eight different cookies - peanut butter, shortbread, crinkle, oatmeal, sugar cookies, gingerbread, snickerdoodles and classic chocolate chip - over the previous month on in-feed and Instagram Story posts.
From this data, Instagram was able to conclude that peanut butter cookies are the favorite in Ohio, as well as in several other states, including West Virginia, Washington, Nevada, Minnesota and Louisiana. Kentucky and Michigan embraced oatmeal cookies as their favorites, while Indiana went for shortbread. Somewhat surprisingly, only one state, Illinois, claimed the classic chocolate chip cookie as its favorite holiday treat.
Popular holiday cookies by state on Instagram 👀 Which ones stay and which ones go? 🍪😋🍪😋
Posted by Instagram on Thursday, December 17, 2020
Find out more about which states prefer your favorite holiday cookie by studying the infographic released by Instagram.
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