Bixenspan also reported McMahon had reacquired trademarks for the XFL shortly after ESPN aired a documentary on the league earlier in 2017. Whether McMahon’s league would be called the XFL is unknown.
The Washington Post wrote McMahon's interest in a return to football was fueled by his participation in the ESPN documentary. Despite the league costing NBC and WWE $35 million in 2001, McMahon tried to find another channel for the league after NBC canceled it and only shut the league down after he was unable to find a television deal.
The XFL branded itself as a harder hitting and sexier version of pro football, and the NFL had become less physical. The marketing campaign behind the league’s debut was one of the most hyped in history and included professional wrestlers from WWE.
The timing of McMahon opening a new league could be due to NFL’s ratings struggles and complaints about the league’s style of play after new rules have restricted how players tackle. The National Anthem protests by players in the NFL have been controversial. Media outlets have differed on if the protests have affected ratings.
Players and owners were also targeted by President Donald Trump while he was campaigning during the Alabama Senate race. Vince McMahon’s wife Linda, a former WWE president, is a member of President Trump’s cabinet and head of the Small Business Administration.