Super Bowl ratings decline but news not all bad


A thrilling Super Bowl win for the Eagles over the Patriots did not prevent the game’s ratings from declining for a third straight year. 

According to numbers from Nielsen, Super Bowl LII earned a 47.4 rating. 

That is lowest since 2010’s rating of 46.4, although 2018 marks the fourth time in the past nine years the game had a rating in the 47 range. 

RELATED: Local connections on the Super Bowl champion Eagles

The best number of the past nine came three years ago when the Patriots’ dramatic win over the Seahawks posted a 49.7 rating. 

NFL television ratings have been a hot topic, at least in media circles, for a couple of years now, and Sunday night’s game probably provides fuel for any narrative anyone wants to push. 

Those eager to throw dirt on the league can latch onto the downward trend line. 

However, Awful Announcing points out the drop was lower than the declines of the playoffs and the regular season compared to the previous year. 

NBC’s rating for the Super Bowl appears sturdy considering broader trends in NFL TV viewership. League ratings were down 10 percent in the regular season and down by various margins in the wild-carddivisional and conference championship playoff rounds, amid much debate over the cause of the declines.

NBC Sports PR department says the difference between ratings for the other playoff games and the Super Bowl was the highest ever measured, and this Eagles-Patriots matchup beat the 2005 Super Bowl between the same teams by nine percent. 


Reader Comments ...


Next Up in Sports

OHSAA lawsuit: ‘We will aggressively pursue defense of adopted bylaws’
OHSAA lawsuit: ‘We will aggressively pursue defense of adopted bylaws’

Ohio High School Athletic Association executive director Jerry Snodgrass said on Friday that “we will aggressively pursue defense of the bylaws that our member schools adopted,” concerning a lawsuit filed this week in Hamilton County Court about its competitive balance initiative. The OHSAA will be represented by the Cincinnati law firm...
Ohio State reveals timeline for conclusion of Urban Meyer investigation 
Ohio State reveals timeline for conclusion of Urban Meyer investigation 

Ohio State announced Friday afternoon its investigation into football coach Urban Meyer will be completed Sunday.  That is only the beginning of the end of the process of deciding if the coach will be reinstated as the coach of the Buckeyes, though.  Per the school, the investigative team will prepare a report for the independent working...
Ohio State football: Coach Ryan Day’s thoughts on the Buckeye defense
Ohio State football: Coach Ryan Day’s thoughts on the Buckeye defense

After two weeks of preseason practice, Ohio State interim coach Ryan Day provided an overall update on the team’s progress since the start of camp August 3. He also highlighted some of the things the players have done off the field to keep things light as they practice without coach Urban Meyer, who is on paid administrative leave while ...
Ohio State football: Coach Ryan Day’s thoughts on the Buckeye offense
Ohio State football: Coach Ryan Day’s thoughts on the Buckeye offense

After nearly two weeks of media blackout (not counting social media videos), Ohio State dropped an information bomb on Friday afternoon.  Interim coach Ryan Day provided an overall update on the team’s progress since the start of camp August 3 and highlighted some of the things the players have done off the field to keep things light. ...
Ohio State football provides practice update
Ohio State football provides practice update

What’s going on with Ohio State football?  Not much information has flowed out of the Woody Hayes Athletic Center since preseason camp started without head coach Urban Meyer on August 3.  That changed Friday when the school published a lengthy update from interim head coach Ryan Day, who is filling in for Meyer while an independent...
More Stories