The next time the Cleveland Browns win a regular season game, the first round is on Anheuser-Busch.
The team and the company revealed Tuesday several Bud Light Browns “victory fridges” will be place around the Greater Cleveland area (including at FirstEnergy Stadium), and they are set to be opened remotely as soon as the next Browns win occurs.
You’ve stood by us through it all. We love you for it, and so does @budlight.— Cleveland Browns (@Browns) August 14, 2018
These special fridges will unlock celebratory beers when we get our first regular season “W”.#VictoryFridge pic.twitter.com/LgsGNabMpt
Here’s more from cleveland.com:
Each orange and blue fridge holds upwards of 200 aluminum 16-ounce bottles. The company is being a bit coy about specific locations because Ohio law prevents pre-promotion of this type, the folks at the beer company say, but all will be in the "general Cleveland area.”
For those wondering if this violates the league policy of cutting off beer sales at the end of the third quarter, it does not, since the bottles are not for sale. A Bud Light rep says "It's up to them (Browns) to distribute them at their discretion.”
The Browns went 0-16 last season and have not won a game since Christmas Eve two years ago.
They open the 2018 regular season at home against the Steelers on Sept. 9 and travel to New Orleans in Week 2.
Their best chance for a win in the first month of the season is likely Sept. 20 when they host the New York Jets on a Thursday night.
The Browns don’t play the Bengals until Nov. 25 in Cincinnati. The rematch is scheduled for Dec. 23 in Cleveland.