The Dragons have sold out every game in their existence, and it appears the streak will continue for quite some time. All tickets are sold for April and May, except for a couple of suites that are being held for potential buyers. For those seeking tickets, there is the option of going with a group.
“We’re really confident year 13 is going to be sold out,” Dragons President Robert Murphy said, “and we’re going to take that sellout streak up and over 900.”
The streak was in the news again recently when a group led by Magic Johnson bought the Los Angeles Dodgers. Johnson is a co-owner of the Dragons.
“Every time that Dodgers deal is brought up, they talk about Magic’s involvement with the Dayton Dragons and the sellout streak,” Murphy said, “so it does have a lot of notoriety.”
The Dragons, who entered the season with 6,200 season-ticket holders, are not taking the sellouts for granted.
“We worry about it,” Murphy said. “It’s one of the things that’s made us have such success in the ticketing area. We always talk about being paranoid marketers. We approach every year with breaking down the entire operation and building it back up. This year we realigned our entire ticketing department.”
Murphy hired more people for the ticketing department and trained them for outside ticket sales. He had more season tickets to sell because he opened up some group seating to season ticket sales.
“I did that specifically because we renew at 93 to 95 percent,” Murphy said. “Once I get them in, I usually keep a customer.”
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