breaking news

Deputies ID 82-year-old woman killed in Miami County crash

Upward purchases Dayton-area graphics firm

Upward Brand Interactions, a marketing company with Springfield roots, acquired a Miamisburg graphics firm that will allow the combined company to provide additional services.

Upward purchased Graphica, a brand design firm based in Miamisburg. The combined companies will have about 70 employees, said John Fimiani, a partner at Upward. He declined to discuss the financial details of the transaction. About 45 employees will be based in the Dayton and Springfield area and the rest will be split between Upward’s other offices.

MORE: Lawmaker: Current wind farm regulations ‘stifle’ investment in Ohio

Bill Sterzenbach is also a partner at Upward.

“There are a lot of complementary skill sets between the two organizations,” Fimiani said. “Graphica has a very strong design-based culture and a tremendous amount of brand experience on a national and global basis with well-known brands like Target, Airstream and Toys R- Us. We worked mutually on Dayton Children’s Hospital together so we have a great working relationship already.”

MORE BUSINESS NEWS: Marathon nearly triples earnings to $3.4B, Speedway earns $732M

Upward Brand Interactions was created when Springfield-based Oxiem merged with Dayton-based Hafenbrack Marketing and Public Relations in 2014. Upward is now headquartered in Columbus, but has offices in Cincinnati, Cleveland, Dayton and Springfield, as well as an international office in Romania.

Graphica will retain its market identity, and maintain its core team, Fimiani said. The combined teams will collaborate on future client projects, he said.

READ MORE: Home sales up slightly in Clark County but sales prices drop

“On our side, we have tremendous creative capabilities, but we bring a great portfolio of digital capabilities to complement what they do and it’s a win-win for the clients, the company and making sure that comprehensive resource is available to clients both in the region and on the national level,” Fimiani said.

He described Upward as a marketing agency that helps build brands and has promoted local organizations like the Chamber of Greater Springfield.

RELATED: Springfield financial business secures $4.6M in financing

Other clients include Dayton Children’s Hospital, Hobart Corporation in Troy, PolyOne Copr. based in Cleveland and several health care clients.

DETAILS: Does Clark County need new housing to be successful?

“The vast majority of all marketing today is heavily influenced by digital,” Fimiani said. “We combine both the traditional capabilities a company might need such as branding, design and advertising and couple those with the capabilities that fall into the digital realm such as search marketing, content marketing, social media and website app development.”

Reader Comments ...

Next Up in Community News

Aberdeen shooting: 3 dead, suspect hospitalized after 'horrific' Rite Aid center incident
Aberdeen shooting: 3 dead, suspect hospitalized after 'horrific' Rite Aid center incident

At least three people died Thursday in a shooting at a Rite Aid distribution center in Maryland, an official told The Associated Press. Deputies in Harford County said they responded just after 9 a.m. to reports of a shooting with “multiple victims” near the intersection of Spesutia and Perryman roads. Update 2:40 p.m. EDT Sept. 20...
88-year-old victim of carjacking: ‘I’d kill the SOB’
88-year-old victim of carjacking: ‘I’d kill the SOB’

An elderly Michigan woman left battered and bruised when a man stole her car and purse outside a Walmart store Tuesday did not mince words when asked what she would like to do if she saw the man again. “I’d kill the son of a (expletive),” Gloria Kevelighan told Fox 2 in Detroit. “The way he pushed me, he didn’t care...
James Brown's daughter, Venisha Brown, dead at 53
James Brown's daughter, Venisha Brown, dead at 53

Venisha Brown, one of the daughters of the late Godfather of Soul James Brown and the late Yvonne Fair, formerly of the Chantels, died Wednesday. She was 53. >> Read more trending news  Venisha Brown died at Augusta University Health Medical Center in Augusta due to complications from pneumonia, according to a release from the ...
Orlando Melbourne International Airport reopens after security breach; man arrested
Orlando Melbourne International Airport reopens after security breach; man arrested

Florida’s Orlando Melbourne International Airport has reopened after an early morning security breach Thursday morning, and a 22-year-old college student is now in police custody, authorities said. Update 1:25 p.m. EDT Sept. 20: Airport officials said the suspect was a 22-year-old part-time college student from Trinidad and Tobago who...
Ex-boyfriend stabs woman’s new boyfriend after hiding in closet
Ex-boyfriend stabs woman’s new boyfriend after hiding in closet

A 24-year-old Texas man is in critical condition Thursday after he was stabbed by his girlfriend’s ex-boyfriend, who was hiding in a closet at her apartment, WOAI reported. >> Read more trending news  Anthony Escobedo, 24, was taken to a San Antonio hospital with a collapsed lung, the television station reported. The incident...
More Stories