Clark County tourism board takes early steps to address its future

Members of the Clark County Convention Facilities Authority waded into early discussions on what the board’s future might look like if it wants to have a significant impact on Clark County’s economy.

The board provides funding assistance to local venues and attractions with the goal of attracting more overnight tourists to Clark County. This year, the CFA has provided grants to entities like the Westcott House and the Springfield Museum of Art to pay for various upgrades and repairs, for example.

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However, board members have been studying similar entities around Ohio, and are in early discussions over whether that’s the best approach to benefit the region. Some members are asking whether it makes more sense to hold more funding back to cover the cost of bigger projects that might bring more tourism to the region instead. The board receives funding from a 3 percent tax on hotels and other accommodations countywide.

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“I kind of look at it as what do we want to be when we grow up?” said Chuck Ingle, board president of the CFA.

Board member Greg Rogers said a review of other CFAs across Ohio showed Clark County’s model is unusual. Many similar entities statewide are focused on building and maintaining convention centers that host large events.

Rogers said the board should consider whether the CFA can bring more business to area hotels by paying for upgrades at existing venues or helping cover the cost for larger projects that might make Springfield a more attractive destination for business travelers or tourists.

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“It’s my opinion we need to look at something more large-scale we can be more proactive on,” Rogers said.

John Maurer, vice chairman of the CFA, said the board’s past work has benefited the community. He pointed to contributions to venues like the Champion’s Expo Center that have made that venue more attractive for groups looking to host events.

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The board needs to start thinking about the issue now, Ingle said.

“It’s a conversation we need to continue to have because this board is evolving,” he said.

CFA members also reviewed a questionnaire now available to local attractions which allows them to collect information from visitors about their experience in Springfield. Board members said the information will eventually be useful to get a better idea about how many night people are staying in the city and what attractions they’re visiting.

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The information should be used to give a general idea about what visitors like about Clark County and where improvements might make sense, said Michael McDorman, president and CEO of the Chamber of Greater Springfield. He also said local tourism officials should take a closer look at how Clark County can serve as a hub for visitors who stay overnight for attractions outside of Clark County, including Champaign County and Yellow Springs.

“Those things affect overnight stays in Springfield,” McDorman said.

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