Springfield visitors’ site gets fresh look


The Greater Springfield Convention and Visitors Bureau has retooled its website, with the goal of promoting local attractions and making the site more user-friendly.

The site, www.VisitGreaterSpringfield.com, was launched this month with updates that include more videos, more local events and activities, and the ability for visitors to chat live online with local visitors bureau representatives when they’re available.

READ MORE: Springfield store to end retail sales, focus on other business

The visitors bureau is promoting the site, which was designed to function the same for both desktop and mobile users, Schutte said. Now, about 60 percent of visitors use a laptop or desktop to get to the site.

“We are getting to the point shortly where desktop and tablet or phone use will all be about equal,” Schutte said.

Tourism plays a significant role in the region’s economy. A report earlier this year showed the economic impact of tourism rose from about $300 million in 2010 to nearly $400 million last year, according to Clark County officials.

MORE BUSINESS NEWS: Navistar reports solid second quarter

The CVB worked with Knowble Media, a Columbus-based company that retooled the site. Schutte said the site is redeveloped every few years to find ways to make it more user-friendly.

This year, that included more video of area events and the region throughout the site and a redesign to make it easier to find restaurants and events in the area. The previous version of the site was effective but a little cluttered, Schutte said.

DETAILS: Clark State’s first bachelor’s degree program available in 2019

“That really paid off in the final design,” he said of the changes.

To make changes, the CVB looked at both tourism websites for cities similar to Springfield, as well as larger cities like Seattle and San Francisco to see what changes make sense to make the area more appealing for potential visitors and improve the user interface. Reviewing the site every few years gives the CVB time to review what works and what doesn’t he said.

RELATED: Two Clark County sites get permission for marijuana sales

“It gives us a good window of metrics to see how people are using the site,” Schutte said.

Schutte said the site is meant to attract visitors from outside Clark County, but’s also a useful tool for local residents who are looking for local events or aren’t aware of some of the region’s attractions.



Reader Comments ...


Next Up in Community News

BET Awards 2018: Winners list
BET Awards 2018: Winners list

The 2018 BET Awards aired Sunday at from the Microsoft Theater in Los Angeles. >> Read more trending news  DJ Khaled leads the nominations with six, but close behind are Kendrick Lamar with five nominations and SZA and Migos with four nods each. All four nominees are performers at the show, which is hosted by Jamie Foxx. Some of...
Paris Jackson comments on grandfather Joe Jackson’s health, says he did not tweet message
Paris Jackson comments on grandfather Joe Jackson’s health, says he did not tweet message

Paris Jackson, the only daughter of the late singer Michael Jackson, has commented on reports about the health of her grandfather, Joe Jackson. According to reports, the Jackson family patriarch has terminal cancer. One of his sons, Jermaine Jackson, told the Daily Mail that Joe Jackson is “very, very frail.” >> Read more trending...
Couple has celebrated each wedding anniversary at Burger King for 50 years
Couple has celebrated each wedding anniversary at Burger King for 50 years

A couple celebrated their golden anniversary, as they have 49 others, at Burger King.  Lloyd and Sandy Howard’s tradition started innocuously. The couple was running late for a movie in New York on their first wedding anniversary and stopped at the restaurant for something quick to eat -- a couple of flame-broiled Whoppers, according...
Thief fails three-point-turn, flees after he can’t get truck out of driveway
Thief fails three-point-turn, flees after he can’t get truck out of driveway

A thief failed to steal a truck because he could not complete a three-point turn to get around another vehicle in a driveway and then fled the scene, surveillance video shows.  Video posted by the Bensalem Police Department shows a man trying to steal the unlocked truck early Wednesday morning.  The man, who appears to be in...
5 arrested for murder of New York teen who was hacked to death with machete
5 arrested for murder of New York teen who was hacked to death with machete

Police arrested five people Sunday in connection with a brutal machete attack on a teen outside a Bronx bodega earlier in the week.  Lesandro Guzman-Feliz, 15, was pulled out of the Cruz and Chiky grocery Wednesday by members of the Dominican gang Trinitarios, who beat him, hacked him with a machete and left him to die on the sidewalk outside...
More Stories