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The cost to underwrite and produce the show is about $27,000, which has already been paid by the CIC, Hobbs said. But he said that could impact other projected spending by the CIC, so board members were asked to discuss whether the CIC should eat the cost or ask other entities should chip in.
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The program will air on public television stations nationwide, Hobbs said, and could reach as many as 60 million households.
“It’s a huge splash for the money for the community,” he said.
The biggest benefit, Hobbs said, is that because it will air on national television it will bring positive attention to the region. No date has been set to film the show.
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Local leaders should encourage the show to film sites in both Springfield and outside the city limits if possible, Clark County Commissioner Melanie Flax Wilt said.
Springfield Mayor Warren Copeland said he planned to encourage city commissioners to approve some funding for the project.
If the CIC doesn’t receive assistance paying for the project, Hobbs said cuts would come from other parts of the CIC’s budget. That would likely mean less involvement at trade shows to promote the region.