The Chamber of Greater Springfield is using a van to make stops throughout the state to promote Springfield’s tourist attractions.
The van, which is customized with scenes of Springfield attractions, has been available for about two weeks, said Chris Schutte, vice president of destination marketing and communication for the Chamber of Greater Springfield. The vehicle is equipped with a 50-inch video monitor and a touch screen to play videos and allow guests to browse the convention and visitor’s bureau’s website, he said
The idea is to take the vehicle to events across Ohio to make people more aware of Clark County’s attractions, he said.
“We’ll be in some regional events and conferences and we’ll be taking it to the Ohio Conference on Tourism that will be at Cedar Point in September,” Schutte said.
The van is also filled with promotional materials for local attractions and clothing and other items from Champion City Guide and Supply to help promote the region, he said. The van is also making local stops at the Springfield Summer Arts Festival and at the Clark County Fair for residents interested in stopping by. He said it’s another marketing tool for the county.
“It’s a way for us to get into other communities and try to show them what we have going on here,” Schutte said. “It’s great to have a digital presence but I think us being on site at different trade shows and events helps change the perception of what Springfield has to offer.”
A recent report by Tourism Economics showed total tourism spending in Clark County jumped slightly more than 14 percent in 2017, an increase of about $22 million since a similar study was conducted two years ago.
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