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Giving Tuesday takes place on the Tuesday following Thanksgiving and shopping events like Black Friday and Cyber Monday. Instead of promoting shopping, the event started in 2012 as a way to encourage philanthropy.
Pedraza said the agency mostly relies on social media to remind residents about the United Way’s local impact.
“We use Giving Tuesday as another way to reach people through social media and to get in front of people,” Pedraza said.
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The Abilities Connection, which provides training and employment opportunities for area residents with disabilities, uses Giving Tuesday to kick off its annual fundraising efforts for the next year, said Tracey Hanlin, a spokeswoman for the agency.
In the past, the agency has used funds collected to save for a new vehicle to provide transportation for clients. This year, Hanlin said dollars raised as part of Giving Tuesday will likely go into a general fund to ensure the agency remains sustainable into the future.
“Even if people give five dollars, its helpful and welcome in the long run,” Hanlin said.
Visit www.givingtuesday.org to find other local organizations participating in the day of giving.