Changes to Facebook News Feed algorithm concern area small businesses 


Many area small business owners are concerned about how changes to the Facebook News Feed algorithm will impact their ability to reach customers. 

On Jan. 11, officials with the social media network announced plans to prioritize posts from friends and family over posts from brands, businesses and media outlets. 

"It's changing it's unfortunate," said Lee VanArtsdalen, owner of Zombie Dogz in Dayton. "It is our primary source of advertising and keeping customers connected with our business." 

Zombie Dogz has just over 39,000 Facebook likes. VanArtsdalen worries the connection to those followers will be severed by the coming changes. 

OTHER LOCAL NEWS: Miami Valley native discusses earthquake experience

Facebook is making the shift to put the "social" back in social media, according to James Haralson, Cox Media Group social product manager. 

To cope in the new Facebook landscape, brands and businesses will need to create engaging posts that garner lots of comments, likes and shares -- and pay -- to boost posts, according to Haralson. 

Research done by G2 Crowd and published at eMarketer.com in September found that 80 percent of small businesses use Facebook for marketing purposes. 

OTHER NEWS OF INTEREST: Hawaii governor forgot password

Facebook users who don't want to miss out on updates from their favorite businesses can use the "see first" menu option. 

"It will put every update from that local business at the top of your News Feed," Haralson said. "You can also subscribe to notifications." 

Facebook user Anna Haynes of West Carrollton has mixed emotions about the News Feed changes. 

"Sometimes I get a little irritated with all of the business stuff, but on the flip side of that you find out about a lot of new businesses or places that you might want to visit," she said. 

VanArtsdalen said she is going to wait to see how the shift plays out, but in the meantime she is looking into other marketing and advertising options. 

"We have to get creative," VanArtsdalen said. 

Facebook has yet to announce a date for when the News Feed changes will take effect.

News Center 7 consumer reporter Rachel Murray


Reader Comments ...


Next Up in News

Marine’s murder in Belize remains unsolved one year later
Marine’s murder in Belize remains unsolved one year later

Brandon Barfield has kept his best friend’s room just the way he left it. Drew DeVoursney’s black suit still hangs in the closet of the West Palm Beach home they shared. And his guitar — the one he used to perform Lynyrd Skynyrd and Allman Brothers songs while they were both deployed in Iraq — rests beside the bed he slept in...
Delta warns of flight cancellations due to subtropical storm Alberto
Delta warns of flight cancellations due to subtropical storm Alberto

Delta Air Lines is warning that it expects it will have to cancel flights due to subtropical storm Alberto. The storm is expected to make landfall just west of Panama City on Monday afternoon with heavy rain and strong wind affecting areas in Alberto’s path, according to Delta. Atlanta-based Delta said it expects delays and cancellations...
15-year-old girl missing since Tuesday in Mississippi, parents want answers
15-year-old girl missing since Tuesday in Mississippi, parents want answers

A Mississippi family is desperate for answers after one of their own, 15-year-old Eileen Betlinski-Brown, went missing Tuesday in Horn Lake, Mississippi. “It’s just way, way, way too real. I guess you call it stressful to say the least. Scary. Not knowing what’s happening,” said Eileen’s grandfather, James Betlinski. Betlinski...
Man, 79, pleads no contest to raping girl, 5, sentenced to 90 days house arrest
Man, 79, pleads no contest to raping girl, 5, sentenced to 90 days house arrest

A California businessman pleaded no contest to statutory rape of a 5-year-old girl Wednesday, and, as part of a negotiated deal with the San Joaquin County Superior Court, was sentenced to 90 days house arrest and will not have to register as a sex offender. Lyle Burgess, 79, of Stockton, sexually assaulted the girl, who is now 7, after her family...
Germany’s largest amusement park reopens after massive fire 
Germany’s largest amusement park reopens after massive fire 

There were no injuries among the thousands of people who evacuated from Germany’s largest amusement park after a fire ignited Saturday, destroying the Pirates of Batavia ride.  About 250 firefighters battled the blaze at Europa-Park into Sunday morning after the fire started in a warehouse, according to Sky News. Some firefighters...
More Stories