Facebook is making the shift to put the "social" back in social media, according to James Haralson, Cox Media Group social product manager.
To cope in the new Facebook landscape, brands and businesses will need to create engaging posts that garner lots of comments, likes and shares -- and pay -- to boost posts, according to Haralson.
Research done by G2 Crowd and published at eMarketer.com in September found that 80 percent of small businesses use Facebook for marketing purposes.
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Facebook users who don't want to miss out on updates from their favorite businesses can use the "see first" menu option.
"It will put every update from that local business at the top of your News Feed," Haralson said. "You can also subscribe to notifications."
Facebook user Anna Haynes of West Carrollton has mixed emotions about the News Feed changes.
"Sometimes I get a little irritated with all of the business stuff, but on the flip side of that you find out about a lot of new businesses or places that you might want to visit," she said.
VanArtsdalen said she is going to wait to see how the shift plays out, but in the meantime she is looking into other marketing and advertising options.
"We have to get creative," VanArtsdalen said.
Facebook has yet to announce a date for when the News Feed changes will take effect.