It’s another step into the arena of “big data” for Teradata.
“Big data” includes massive amounts of information that can come from structured database stores and unstructured data, such as videos, sensors, social media and other sources.
Teradata leaders believe their company can combine Teradata’s analytical strengths, Aprimo’s integrated marketing services and eCircle’s digital messaging service to help marketers grow their businesses.
“We looked around the world to find the best company in digital messaging, with the greatest respect for data privacy and the highest compliance standards, and which was the best fit with our vision, culture and values,” Bob Boehnlein, Aprimo president, said in Teradata’s announcement Monday. “We found it in eCircle.”
Teradata has about 400 Dayton-area employees and about 8,000 employees globally.
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