Ohio State board to consider more variable ticket prices

Ohio State is looking to expand a variable ticket rate plan that has been successful for football to men’s basketball games.

The school’s board of trustees is to vote Friday on a plan to make some changes to current prices, including a top football ticket charge of $190 for Oklahoma and Michigan State games.

Penn State tickets will be $140 under the plan while Illinois and Maryland go for $80, Army is $70 and UNLV is $65.

Ohio State first adopted variable pricing for football games in 2013, and the request submitted to the board declares the practice a success for maintaining revenue while making games other games accessible for some fans.

In anticipation of fans balking at paying double for “premium” games, director of athletics Gene Smith countered that they could expect to pay that much or more on the secondary market anyway, and many other schools had already adopted variable pricing to maximize revenue.

The board will also consider changes to pricing for men’s basketball games, including creating a $7 ticket for some nonconference games. Those same seats would go for $14 against a premium opponent.

Public tickets could go as high as $52 for some premium basketball games. Last season, the top rate was $47.

The new proposal also creates four public zones for tickets rather than two in the past.

Premium games for this season are Connecticut, Michigan State, Wisconsin and Indiana.

About the Author