Burkhead invited Hoffman to the Nebraska spring game in 2013, and the video of him scoring a touchdown went viral and led to ESPY and an invitation to the White House.
Since then, the Team Jack Foundation has raised more than $3 million for pediatric brain cancer research.
“This platform, it’s a small opportunity you have, a small window and just to make the most of it is what I try to do,” Burkhead said. “For an opportunity like to get the awareness out for pediatric brain cancer — because it’s not a very heavily funded disease — it needs that awareness to be out there to help people donate to the cause.”
The league said more than 500 players are planning to showcase their causes on-field during games, and many have worked directly with Nike, Under Armour and adidas to design their cleats, which began arriving in locker rooms this week.
“I sent his dad a picture of them and he’s pretty pumped,” Burkhead said. “His dad said he loved them and it’s probably going to be a good auction item for the Team Jack Gala in February.”
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