“And not only is it sinister, it’s profitable — at least when it comes to air travel. It’s common to pay extra for higher-quality products or services. And it’s natural to want to pay the lowest possible price for whatever you want or need to buy. That’s why many Americans are always looking for the best deal, regardless of what they’re shopping for.
“That mindset allows airlines to use ‘calculated misery’ to make their baseline products and services so low-quality and unpleasant that lots of people will be willing to pay more to avoid them.