FRESH IDEAS: The oddity of “Late Capitalism”

From The Atlantic: "'Late capitalism,' in its current usage, is a catchall phrase for the indignities and absurdities of our contemporary economy, with its yawning inequality and super-powered corporations and shrinking middle class. The term skewers inequality, whether businesses' feverish attempts to sell goods to the richest of the rich (here's looking at you, $1,200 margarita) or to provide less and less to the rest (hey, airlines that make economy customers board after pets).

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“It lampoons brands’ attempts to mimic or co-opt the language, culture, and content of their customers. Conspicuous minimalism, curated and artificial moments of zen, the gaslighting of the lifehacking and wellness movements: This is all late capitalism.”

Read the original essay here.

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