YouTube star Elijah Daniel said he bought the town of Hell, Michigan and renamed it Gay Hell to draw attention to the Trump administration’s anti-LGBTQ policies.
The administration rejected requests from U.S. embassies last month to fly the rainbow pride flags in honor of Pride Month, something many had done for years under the Obama administration.
Daniel explained in a social media post Monday that he wanted to send a message.
“Ahead of Pride Month, Trump's administration put a ban on embassy's (sic) flying pride flags,” Daniel explained via Twitter on Monday. “So as of today, I am now the owner of Hell, Michigan. I bought the whole town.”
“My first act as owner, I have renamed my town to Gay Hell, MI,” he continued. “The only flags allowed to fly are pride.”
He later said he renamed the town Gay Hell because the words described his personality.
He also said he was told his whole life he would go to hell for being gay -- “So I bought it and made it fully gay,” he tweeted.
Daniel also used the town to make a statement in 2017 when “he took advantage of their Mayor-for-a-Day program and banned heterosexuality,” according to Pride.com.