TSA wins three Webby Awards


The Transportation Security Administration isn’t known for its humor, but the government agency has won three internet awards thanks to its lighthearted messages used to keep us safe.

The International Academy of Digital Arts and Sciences awarded the TSA Instagram account with awards for - Marketing/Corporate Communications, Social Content Marketing/Weird and the People’s Voice Award: Social Content Marketing/Weird.

TSA uses its various social media accounts, like on Instagram and Twitter, to “inform, educate and at times even entertain millions of travelers across the country.”

>> Read more trending news 

Just last month, its social media teams reminded travelers that swords are not allowed as carry-on items in tweet that started, “We expected this would happen once they started offering direct flights from San Antonio to Gondor.”

>>Read: TSA Instagram post: Cool it, Aragorn, you don't need your blade on the plane

“We’re not in the entertainment business, but mixing humor with our messaging has been a very successful formula for us, and I’m glad IADAS as well as our followers have recognized and appreciated that.” Bob Burns said.

Burns is the TSA’s social media lead who runs the agency’s Instagram account and writes the captions for the photos.

Not only do the TSA’s social media accounts give lighthearted, tongue-in-cheek reminders, they also give tips on how to get through screening, packing and highlights its canine officers, plus it offers specific information on Twitter for big, national events like the Super Bowl.

TSA had 1,200 tweets in 2017 on its main account, and its Instagram account has more than 865,000 followers.


Reader Comments ...


Next Up in Nation World

You’ve got to see these landmarks created from plastic bricks
You’ve got to see these landmarks created from plastic bricks

This weekend, the Chicago skyline, New Orleans’ Mardi Gras and the Eiffel Tower will fill the Dayton Convention Center.  The BrickUniverse LEGO Fan Convention will be held for the first time in Dayton Aug. 18 and 19.  Professional LEGO artists Jonathan Lopes of San Diego, California, Rocco Buttliere of Chicago and Paul Hetherington...
Resource officers on duty full time at Clark, Champaign county schools
Resource officers on duty full time at Clark, Champaign county schools

There will be school resource officers present every day at four Clark County districts beginning on the first day of classes as part of a pilot program with the Clark County Sheriff’s Office. Tecumseh Local was one of the first districts to take part in a tentative agreement with the sheriff’s office back in May. EARLIER: Tecumseh, Clark...
Parliament car crash: Salih Khater named as suspect in possible terror attack, reports say
Parliament car crash: Salih Khater named as suspect in possible terror attack, reports say

A man arrested on suspicion of terrorist offenses in connection with a Tuesday morning car crash outside the Houses of Parliament in London has been identified as Salih Khater, British media outlets are reporting. Update 5:45 a.m. EDT Aug. 15: More details are emerging about the man accused of driving a car through security barriers and injuring pedestrians...
Italian bridge collapse: 37 killed when raised highway gives way in Genoa
Italian bridge collapse: 37 killed when raised highway gives way in Genoa

At least 37 people were killed Tuesday when part of the a highway bridge collapsed in northwestern Italy, officials said. Update 5:27 a.m. EDT Aug. 15: The death toll in Tuesday’s bridge collapse in Genoa has climbed to 37, The Associated Press reported Wednesday. Update 3:31 a.m. EDT Aug. 15: The death toll in Tuesday’s bridge...
Naked man breaks into liquor store, steals can of soda, police say
Naked man breaks into liquor store, steals can of soda, police say

A Georgia business owner expressed surprise after police said a naked man broke into his liquor store and only helped himself to a soda. Police said the man used a hammer to break into the Forsyth County liquor store earlier this week. "The surveillance video shows it all. Police say the only thing the accused burglar tried to take was...
More Stories