Tennessee dad buys pre-Super Bowl ad in Florida to reach Trump

A Tennessee father who says a defective guardrail caused his 17-year-old daughter's death has bought a 30-second ad during Sunday's Super Bowl pre-game coverage in hopes of getting President Donald Trump's attention.

Ad slots cost $5 million during the game on NBC, but Steve Eimers made a more targeted purchase. Figuring Trump will spend the weekend at his Mar-a-Lago estate in Palm Beach, Eimers spent $1,000 to buy 30 seconds on the West Palm Beach NBC affiliate, WPTV Channel 5, to run sometime Sunday afternoon during pregame programming.

“I am shooting for the moon,” said Eimers, whose daughter was killed in 2016. “I’m counting on him being at Mar-a-Lago. It’s worth the shot for me.”

In the ad, which was shot by friends of his late daughter, Hannah Eimers, Steve Eimers refers to a recent Wall Street Journal article that says Trump voiced concerns about guardrail safety during a White House discussion of his $1.5 trillion infrastructure proposal.>>Click here to read full story 

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