Fast food restaurants are offering healthier options, and Burger King is joining the pack with the Impossible Whopper.
In April, the chain began testing the vegetarian option that is made with plant-based patties from Impossible Foods, lettuce, tomatoes and pickles sandwiched between a bun.
The product was sold at 59 locations in the St. Louis area for a limited run and became a popular selection. Now, they will be available at its 7,300 outlets across the United States by the end of the year.
The Impossible Whopper seeks to target meat eaters, according to CNN. At the time of the initial test, Chris Finazzo, president of Burger King North America, said it’s designed to “give somebody who wants to eat a burger every day, but doesn't necessarily want to eat beef everyday, permission to come into the restaurants more frequently.”
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