Overall, abuse related to sports betting was down 23%, the NCAA said in a news release.
The men's March Madness bracket was notable this year for the scarcity of upsets, with all four No. 1 seeds advancing to the Final Four and Florida, a popular pick to win it all, claiming the national title. On the women's side, three top seeds made the national semifinals and No. 2 seed UConn, among the pre-tournament favorites, won the championship.
The NCAA's analysis found that overall, abusive statements directed at people involved in the men's tournament increased by 140% — much of it directed at the selection committee and coaches — while abuse related to sports betting was down 36%.
Abuse was down 83% on the women's side and betting-related abuse declined 66%.
One women's player who was targeted online was Chandler Prater of Mississippi State, who was guarding Southern California star JuJu Watkins when she suffered a season-ending knee injury.
“I received all kinds of messages, so many of them hateful and abusive,” Prater said in a statement. “It was unlike anything I'd ever experienced before.”
Signify's AI flagged more than 54,000 posts, and its human analysts confirmed that 3,161 messages were abusive or threatening, the NCAA said. Those messages were reported to social media platforms and occasionally to law enforcement. The reporting led to the removal of abusive posts and restrictions on social media accounts.
NCAA President Charlie Baker said he has made curbing online harassment a top priority.
“We have been encouraged to record a reduction in sports betting-related abuse and threat at the 2025 event,” Signify CEO Jonathan Hirshler said, “as this is often the trigger for the most egregious and threatening content we detect.”
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Credit: AP
Credit: AP