To better answer that question, Doorselaere challenged male employees to emulate the female experience by giving them weights to hang on their chests via neck straps. The weight mimics that of E cup breasts, weighing 2.2 to 3.5 pounds.
"You make lingerie for women with a larger cup size, but you have no clue," Doorselaere said. "But there is only one way for a man to realize what an E cup feels like … and that is having an E-cup."
The men complained of sore backs and sore shoulders. One wearer leaned on a table to rest them and alleviate the weight.
Doorselaere said the experience, which only lasted a day, taught the male employees how to craft more functional, supportive and comfortable bras.
"Good support is important. Everybody at PrimaDonna knows that now," he said.
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