Men working at bra company see what it's like to have breasts

Male employees at a Belgium-based lingerie company work to create and promote products that cater to a woman's physique.

"A question I often get is, 'As a man, how can you know what it is like to have a bigger cup size?'" PrimaDonna CEO Ignace Van Doorselaere said in a video. PrimaDonna specializes in luxury lingerie for larger cup sizes, up to J.

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To better answer that question, Doorselaere challenged male employees to emulate the female experience by giving them weights to hang on their chests via neck straps. The weight mimics that of E cup breasts, weighing 2.2 to 3.5 pounds.

"You make lingerie for women with a larger cup size, but you have no clue," Doorselaere said. "But there is only one way for a man to realize what an E cup feels like … and that is having an E-cup."

The men complained of sore backs and sore shoulders. One wearer leaned on a table to rest them and alleviate the weight.

Doorselaere said the experience, which only lasted a day, taught the male employees how to craft more functional, supportive and comfortable bras.

"Good support is important. Everybody at PrimaDonna knows that now," he said.

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