Cheez-Its, boxed wine company team up for ultimate picnic duo

You’re not dreaming, wine-and-cheese fans. Kellogg Company is indeed releasing a first-of-its-kind Cheez-It and House Wine box, half cheesy crunch, half Original Red Blend wine from House Wine.

Could there be a more perfect picnic food for Dayton — Cheez-its were created here after all!?

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Cheez-It brand crackers were first introduced in 1921 by the Green & Green Company, then located at the corners of Cincinnati and Concord streets.

"You'll like Cheez-It" was an early slogan promoting these cheesy crackers.

>> Were Cheez-Its really invented in Dayton? Yes, and here's the story

Cheez-It invented in Dayton According to the United States Patent and Trademark Office, the first Cheez-It Cheese Crackers were sold by The Green & Green Company of Dayton in May 1921. The company, which had started business in 1896, was better known for their Edgemont crackers and for their nutty-flavored Dayton cracker, which was stamped with the name Dayton . After the Wall Street Crash of 1929, The Green & Green Company was acquired by The Sunshine Biscuit Company. The Keebler Company acquired Sunshine in 1996, and Keebler was in turn acquired by Kellogg in 2001. Every Thursday in Life, Curt Dalton of Dayton History and unearths the lost gems of the Miami Valley's past. See web exclusive and past Jewels at

“We are thrilled to partner with House Wine to combine their expertise and America's favorite 100% real cheese snack into one portable box," Jeff Delonis, senior marketing director for Kellogg's U.S. Snacks division, said in a statement. “Many of our fans were already exploring pairing different wines with Cheez-It. Just like wine and cheese, you can pair the real cheese inside each Cheez-It flavor with the perfect wine complement and find a pair to enjoy all summer long.”

If you’re interested in getting your hands on a box, be prepared to have $25 in hand. The mash-up will be available on the House Wine website starting 5 p.m. Thursday, July 25, while supplies last.

The limited edition products have created quite the buzz online.

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