Third-quarter sales for Victoria’s Secret Direct increased 4 percent to $285.4 million, closing with a strong October, when sales jumped 7 percent, company officials said. That represents a turnaround from the previous quarter that ended Aug. 1, when online sales fell 4 percent. At that time, L Brands officials said the sales slowdown was anticipated because the company has been dropping some clothing lines such as jeans, dresses and sweaters.
A jump in sales in core products “more than offset the exit of apparel” in the third quarter, company officials said.
L. Brands operates nearly 3,000 company-owned specialty stores in the U.S., Canada and the United Kingdom, and its brands are sold in more than 650 more non-company-owned locations worldwide.