• Make sure the jeweler has a longstanding and solid reputation.
• Shop around. Compare quality and price.
• Select a dealer who’s customer-focused. A reputable dealer is a consultant, as well as a salesperson.
• Don’t give in to sales pressure.
• Educate yourself about the specifics of the gold you’re considering purchasing.
• Ask the gold dealer about his or her education. Make sure the gold dealer is a knowledgeable, reliable dealer who can give you accurate and expert advice.
• Find out if a dealer is a member of associations such the American Numismatic Association (ANA). Dealers belonging to this association can give you some assurance you’re not dealing with a scammer or a fly-by-night operation.
• Inquire about the dealer’s refund and return policy.
Remember, there’s no guarantee gold will keep or hold its value. There are several ways to buy and invest in gold. You can buy collectible gold coins and jewelry from a dealer, purchase through gold funds and stocks and/or purchase gold from banks, brokerages and the U.S. Mint.
For more information on gold, such as current prices and the latest trends, go online to www.gold.org. You can always contact your BBB for a list of BBB Accredited gold dealers and Business Reviews on ones you're considering. Visit www.bbb.org or call (937) 222-5825 or (800) 776-5301.