"Trade should not be a dirty word," said Zippy Duvall, a Georgia farmer who is the AFBF President.
"Because without those global markets our already-depressed farm economy would go down even more," Duvall added.
While many farmers would like to preserve existing trade deals - which help send billions in American agricultural products around the world - President Trump has made clear he wants to shake things up with the North American Free Trade Agreement and other agreements - and that's drawn a somewhat worried response in Nashville.
"Yeah, clearly, trade will be on the mind of folks in the room on Monday, and I think you'll hear the President touch upon that," a Senior Administration Official told reporters at the White House last week.
While officials acknowledged that some of Mr. Trump's ideas might not go down that well in farm country, they say the President's overall goal is simple - to expand U.S. opportunities to sell products overseas, and make sure those trade deals are more hospitable to American farmers and businesses.
"So at the end of the day, I don't think our objectives conflict," the official added.
After making that farm speech, the President will then fly to Atlanta, where he will attend the national championship college football game between the University of Georgia and the University of Alabama.
"We look forward to a fantastic national championship," White House Press Secretary Sarah Huckabee Sanders said last week, noting that both teams are "in the heart of Trump country."
This will be Mr. Trump's second football that he has attended since taking office. The President went to the Army-Navy game in Philadelphia in December.