You have reached your limit of free articles this month.

Enjoy unlimited access to SpringfieldNewsSun.com

Starting at just 99¢ for 8 weeks.

GREAT REASONS TO SUBSCRIBE TODAY!

  • IN-DEPTH REPORTING
  • INTERACTIVE STORYTELLING
  • NEW TOPICS & COVERAGE
  • ePAPER
X

You have read of premium articles.

Get unlimited access to all of our breaking news, in-depth coverage and interactive features. Starting at just 99c for 8 weeks.

X

Welcome to SpringfieldNewsSun.com

Your source for Clark and Champaign counties’ hometown news. All readers have free access to a limited number of stories every month.

If you are a News-Sun subscriber, please take a moment to login for unlimited access.

breaking news

Classes resume Tuesday after West Liberty-Salem HS shooting

Wright family strikes licensing deal with Detroit manufacturer


Descendants of the Wright brothers have struck a licensing agreement with American manufacturer Shinola to produce high-end, American-made watches and bicycles using their forbears’ images.

An event was held in Dearborn, Mich. Monday to celebrate the agreement, unveiling for the first time a bicycle and watch to be produced under the pact. The unveiling took place at Greenfield Village, where Henry Ford moved the Wrights’ original bicycle shop in 1936.

Privately held Shinola prides itself on American manufacturing and plans to build up to 50,000 watches this year, at prices around $600 per watch, according to web site BusinessofFashion.com.

Shinola has a 30,000-square-foot watchmaking workshop with the College of Creative Studies in Detroit. It produces bicycle frames in Wisconsin and assembles them in Detroit, reports say. The company did not return messages seeking comment.

The licensing agreement calls for 5 percent of the proceeds from bike and watch sales to go to the Wright Family Foundation, said Mike Parks, Dayton Foundation chief executive. In January, Amanda Wright Lane, the great-grandniece of aviation pioneers Wilbur and Orville Wright, told the Dayton Daily News she hoped the foundation’s licensing strategy would raise much-needed funds to care for Hawthorn Hill, the Oakwood mansion where Orville Wright lived for decades.

Wright Foundation transferred ownership of Hawthorn Hill this summer to Dayton History, but has committed to pay an annual grant to Dayton History to cover the costs of maintaining the home.

Reached Monday in Detroit, Wright Lane said the home remains her focus.

“My brother and I have made a commitment as Wright Family Foundation trustees to continue support the house and hopefully build a nice endowment for it some day,” Wright Lane said.

Shinola, with its emphasis on American production and quality goods, attracted her right away, she said.

“The moment we met the leads for the company, we knew we were all speaking the same language,” she said.

It remains to be seen whether the agreement will go beyond watches and bicycles, Wright Lane said.

Visual Marketing Associates in Dayton worked with the foundation to craft the licensing strategy.

Shinola describes itself as a producer of “handcrafted watches, bicycles, leather goods, and journals.”

Another company, Corbis Images, oversees usage of Wright Brothers-related “personality rights” — names, images, likenesses —in commercial advertising.

Dayton engineer Edward Andrew Deeds, a friend of Orville Wright and an NCR Corp. executive, saw that NCR bought Hawthorn Hill in 1948 after Orville Wright’s death. (His brother Wilbur Wright died in 1912). In 2006, NCR gave the home to the Wright Family Foundation and the Dayton Foundation.


Reader Comments ...


Next Up in News

New tavern, restaurant opens in Springfield
New tavern, restaurant opens in Springfield

Tim Rigel has owned a lot of businesses and properties in Springfield over the years from drive-throughs and rentals to sports complexes and car lots. Rigel hopes his latest venture is his lasting legacy and one for Springfield. Park Road Tavern, located at 2205 Park Road in the former Casey’s Restaurant and Banquet Facility, opened softly in...
Ohio Task Force 1 on alert for possible deployment to South after storms
Ohio Task Force 1 on alert for possible deployment to South after storms

Ohio Task Force 1 is on alert to help with rescue and recovery operations in the South, hit hard by severe weather that has killed more than a dozen people. Ohio Task Force 1, based in Dayton, is getting an 80-person team ready after it was placed on alert by the Federal Emergency Management Agency. The alert requires the OH-TF1 urban search and rescue...
Tornado watch affects millions in Georgia
Tornado watch affects millions in Georgia

NOAA's Storm Prediction Center has issued a high-risk severe weather outlook continuing today for South Georgia, as well as parts of Alabama and Florida. The Center also said supercell thunderstorms could spawn tornadoes. Eleven people died after violent storms moved through Georgia Saturday night.  Seven people were killed at a mobile home park...
Moorefield Twp. neighbors oppose proposed storage facility
Moorefield Twp. neighbors oppose proposed storage facility

More than 80 people have signed a petition against a proposed storage facility in Moorefield Twp. over worries it will create traffic problems and safety concerns. A property owner has submitted a rezoning application to the Clark County Community Development office to change 3726 Moorefield Road from agricultural to business-use zoning and allow for...
Georgia storms kill 11, injure 23 as threat continues
Georgia storms kill 11, injure 23 as threat continues

Eleven people are dead and 23 are injured after strong storms moved through Georgia Saturday night, into Sunday morning.  State emergency management officials confirm seven of the deaths are in Cook County. Officials with the Brooks County Sheriff's Office confirmed two deaths to Channel 2 Action News. Both people were in the same home in...
More Stories