You have reached your limit of free articles this month.

Enjoy unlimited access to SpringfieldNewsSun.com

Starting at just 99¢ for 8 weeks.

GREAT REASONS TO SUBSCRIBE TODAY!

  • IN-DEPTH REPORTING
  • INTERACTIVE STORYTELLING
  • NEW TOPICS & COVERAGE
  • ePAPER
X

You have read of premium articles.

Get unlimited access to all of our breaking news, in-depth coverage and interactive features. Starting at just 99c for 8 weeks.

X

Welcome to SpringfieldNewsSun.com

Your source for Clark and Champaign counties’ hometown news. All readers have free access to a limited number of stories every month.

If you are a News-Sun subscriber, please take a moment to login for unlimited access.

breaking news

Robbery suspect accused of assaulting elderly man

Victoria Theatre suffers $257K loss for 2012-13 season

Soft ticket sales, higher flood assessment are blamed.


A $257,000 operational loss on revenues of $12.68 million for the fiscal year ending June 30 was reported by The Victoria Theatre Association and the Arts Center Foundation at the annual meeting of the organization on Wednesday. It has been two years since the arts organization has posted a deficit.

Steve Miller, outgoing board of trustees chair, told those gathered in the Mathile Theatre at the Schuster Center that one of the group’s unforeseen expenses was a Miami Valley Conservancy District flood assessment. A “readjustment of benefits” process completed once every eight years resulted in an assessment o $105,000 for the property which had been transformed from an empty lot to a large building since the last assessment. According to Kurt Rinehart, chief engineer of the Miami Conservancy District, the organization was paying $1,679 from 2005-2012.

“Every building that benefits from the flood protection pays the assessment based on the value of the building,” said Rinehart.

Another key challenge, according to president/CEO Ken Neufeld, was softer ticket sales than anticipated which he attributed to sequestration and the elections.

“The Fall election cycle caused us to postpone programming until late November because of the absence of television and radio advertising due to the Presidential election — that meant we had a lot of programming to “shoe horn” into the remaining seven months,” Neufeld said. “The downside of that meant that we were asking our audiences to spend money over a shorter period of time, and I think that hurt us.”

He said people were also worried about furloughs and cutbacks and “that uncertainty spread through the community outside of Wright-Patterson Air Force Base because it’s all linked together. And we had a few “one-time adjustments” that never help but always seem to show up when you really wish they wouldn’t.”

On a positive note, Neufeld reported that more than 24,000 tickets were sold to 4,000 new patrons during the 2012-13 season. New partnerships included a collaboration with Five Rivers MetroParks that introduced a National Geographic Live Series, a “Cheap Seats” campaign connected to the Schuster’s 10th anniversary that offered $10 seats to shows, and a Hometown Heroes event for families of deployed military. The VTA also took over operation of the Arts Garage in April. In the planning stage is a new project with Sinclair Community College.

Based on a formula developed by the Americans for the Arts, Neufeld said the overall expenses for the 2012-13 fiscal year of $12.68 million created an overall estimated $26.5 million economic impact for the Dayton Metro Area. The new board chair of the organization is Neil Freund.


Reader Comments ...


Next Up in Community News

Bethany’s story: Why did 11-year-old Champaign Co. girl kill herself?
Bethany’s story: Why did 11-year-old Champaign Co. girl kill herself?
Census: Clark and Champaign cities losing population
Census: Clark and Champaign cities losing population
The Weather Channel confronts Breitbart's claims that global warming isn't real
The Weather Channel confronts Breitbart's claims that global warming isn't real
The Weather Channel has confronted news, opinion and commentary website Breitbart.com, after the conservative site used one of The Weather Channel's reports to suggest that climate change isn't real.
Police: Accused Georgia cop killer is dead
Police: Accused Georgia cop killer is dead
The man accused of shooting two Georgia police officers on Wednesday, killing one, has died, authorities confirmed one day after the fatal shooting near Georgia Southwestern State University.
‘Evil as can be’: Jurors hear emotional survivor testimony in Dylann Roof church shooting trial
‘Evil as can be’: Jurors hear emotional survivor testimony in Dylann Roof church shooting trial
The victims of a 2015 mass shooting at a historic South Carolina church had their eyes closed in prayer when they were shot, jurors learned Wednesday during an emotionally charged first day of testimony in the federal murder trial of Dylann Roof.
More Stories