As every woman knows, maintaining that beautiful salon color or highlights can be incredibly time-consuming, not to mention expensive.

Enter Color Wow Root Cover Up.

Recently featured on “Good Morning America” as a bargain beauty find, Color Wow Root Cover Up is a professional powder compound formulated to adhere to hair without being sticky or oily and without looking dry, for perfect hair color every day.

The product comes in six different shades: blonde, light brown, medium brown, dark brown, black and platinum blonde and instantly covers gray roots instantly and camouflages dark re-growth on lightened/highlighted hair.

To use, start with dry/styled hair. Using the enclosed dual-tipped brush, apply the product to roots, beginning at the scalp and working out, repeating until roots disappear. Then apply to temples and any other gray hair as needed. The product washes out with the next shampoo.

Color Wow Root Cover Up retails for $34.50 and is sold at Ulta Stores.