You have reached your limit of free articles this month.

Enjoy unlimited access to SpringfieldNewsSun.com

Starting at just 99¢ for 8 weeks.

GREAT REASONS TO SUBSCRIBE TODAY!

  • IN-DEPTH REPORTING
  • INTERACTIVE STORYTELLING
  • NEW TOPICS & COVERAGE
  • ePAPER
X

You have read of premium articles.

Get unlimited access to all of our breaking news, in-depth coverage and interactive features. Starting at just 99c for 8 weeks.

X

Welcome to SpringfieldNewsSun.com

Your source for Clark and Champaign counties’ hometown news. All readers have free access to a limited number of stories every month.

If you are a News-Sun subscriber, please take a moment to login for unlimited access.

Best Buy rolls out price matching


After having a lousy Christmas 2012, Best Buy has announced they’ll match the prices from a pretty broad range of online and brick-and-mortar competitors.

Beginning in March, Best Buy will match Amazon.com, Apple.com, BHPhotoVideo.com, Buy.com, Crutchfield.com, Dell.com, Frys.com, HHGregg.com, HP.com, HomeDepot.com, Lowes.com, NewEgg.com, OfficeDepot.com, OfficeMax.com, Sears.com, Staples.com, Target.com, TigerDirect.com and Walmart.com. Ditto for local retailers, too.

This effort has been rolled out in response to “showrooming.” That’s a fancy term to describe people using their smartphones to shop for better prices on goods right there in the store from competing brick-and-mortar and Internet retailers.

In fact, I have an app on my smart phone called ShopSavvy that allows me to scan a bar code at a store and instantly get a list of retailers both online and local offering the same item for a cheaper price.

There are only two requirements for the price matching offer: It has to be an item with an identical manufacturer’s number and the competition has to have it in stock.

Inquiring minds want to know, why wouldn’t Best Buy just make their prices lower to start with?

The answer is because they’re a high-low retailer. Their everyday price won’t be the lowest, but their promotional items will often be the best price you can find.

The whole idea behind this move is that a lot of people have written Best Buy off. This is a way to hopefully put them back in people’s minds. Then the question becomes: Will Best Buy make any money by matching the competition? The reality is they’ve got no choice.

In business, when you fail to adapt to a changing market, you are going to lose.



Reader Comments ...


Next Up in

Tuna, star of the Amazing Acro-Cats, dies of cancer
Tuna, star of the Amazing Acro-Cats, dies of cancer

The cowbell won't sound quite the same now that Tuna, the star of the Amazing Acro-Cats cat circus, has died.Happy Cats Haven posted the news Friday on its Facebook page: "To all our fans of Tuna and The Rock Cats and the Amazing Acro-Cats, it's with many tears that we let you know that Samantha Martin's star kitty Tuna crossed the Rainbow Bridge...
7 small changes that will have a big impact
7 small changes that will have a big impact

It’s only a few weeks into 2017, but you’ve already come to an uncomfortable and familiar realization. New Year’s resolutions result in more guilt and depression than achievement. Forget about the big aspirations for a transformational do-over. They don’t work. How about making some small changes today that eventually can have...
Let’s have a cheer for the Amherst Hamsters
Let’s have a cheer for the Amherst Hamsters

Amherst, a tiny college of 1,795 really smart scholars in Massachusetts, made news last year when the board of trustees voted to drop Lord Jeffs as its athletic teams’ unofficial mascot. Lord Jeffery Amherst, historians discovered, was not necessarily a nice person. The 18th century British general reportedly once suggested giving smallpox-infested...
Stark numbers show heroin’s local grip
Stark numbers show heroin’s local grip

An average of seven Montgomery County residents a day were treated for drug overdoses by emergency departments in 2016, and one person alone made eight trips to the ER. Eleven people were treated twice in the same day for overdoses. The stark figures — amassed largely due to a devastating heroin epidemic — are found in a new Public Health...
After a cesarean, some women can have a vaginal birth

Premier HealthNet is one of the largest groups of pediatrics, family medicine, internal medicine, and urgent care practices in southwest Ohio. For more information, go online to www.premierhealthnet.com/news. Birthing a baby can be a long, painful process, but for many women the experience fulfills a deep emotional longing as a new mom. A vaginal birth...
More Stories