You have reached your limit of free articles this month.

Enjoy unlimited access to

Starting at just 99¢ for 8 weeks.


  • ePAPER

You have read of premium articles.

Get unlimited access to all of our breaking news, in-depth coverage and interactive features. Starting at just 99c for 8 weeks.


Welcome to

Your source for Clark and Champaign counties’ hometown news. All readers have free access to a limited number of stories every month.

If you are a News-Sun subscriber, please take a moment to login for unlimited access.

New Dayton Mall store wants to open nine more in SW Ohio

MIAMI TWP., Montgomery County – A new store called Affordable Family Clothing has opened inside the Dayton Mall, and its owners say it is the first of a projected 10 such stores they intend to open in southwest Ohio in the next 18 months.

The clothing and accessory store opened Thursday in the Dayton Mall’s lower level near Elder-Beerman.

“We cater to all members of the family, all sizes, from moms and dads to kids,” said Vera Nisim, marketing director for Affordable Family Clothing. “We want to be a one-stop clothing shop for the whole family.”

Affordable Family Clothing, or AFC, is a collaboration among owners Chad Whittamore of Miamisburg, Bill Bates of Miamisburg, and Jacob Nisim of Los Angeles.

Vera Nisim said owners intend to open a total of 10 stores within a 50 miles radius of the Dayton Mall location, and will look first to locate in other malls before turning their attention to new stores in other retail centers. “Our other stores will be similar in size or bigger than this one,” she said of the 5,040-square-foot Dayton Mall location.

Dayton Mall General Manager Dave Duebber said AFC’s owners — who also oversee the “JH Got Swagg” clothing store in the Dayton Mall — researched the concept carefully before opening.

“Any new business that opens up these days is great news,” Duebber said. AFC will expand the range of clothing available at the Dayton Mall, which will benefit consumers — “and I think it will be a big hit,” Duebber said.

AFC has launched a Family Neighborhood Program to help benefit local charities and school booster organizations. It also has partnered with Shoes 4 the Shoeless to help raise money as well as awareness for that organization’s program of providing properly fitting shoes to local school children in need. The store will donate a portion of every sale to Shoes 4 the Shoeless.

The new Dayton Mall store employs eight people. Its hours are 10 a.m. to 9 p.m. Monday through Saturday, and noon to 6 p.m. Sunday. For more information, call (937) 433-1114.

Reader Comments ...

Next Up in Business

Some worry over impact from health care law repeal
Some worry over impact from health care law repeal

The U.S. House of Representatives on Friday joined the U.S. Senate in passing a budget reconciliation measure that would allow Congress to de-fund key elements of the Affordable Care Act, including tax credit subsidies and federal funding for Medicaid expansion in states like Ohio. While some are rejoicing over the move, replacing President Obama&rsquo...
Will Obamacare repeal leave people in the lurch?
Will Obamacare repeal leave people in the lurch?

As Congress moves forward on a resolution to repeal the Affordable Care Act, experts have warned such a measure could crash the law’s commercial insurance program, jeopardizing coverage for 11.5 million Americans, including more than 230,000 Ohioans. But local industry leaders remain hopeful that congressional Republicans — who are leading...
Holiday retail sales up, but some stores suffering
Holiday retail sales up, but some stores suffering

Retail sales hit about $658 billion for the holiday season, but several chain retailers still announced the closures of hundreds of unprofitable brick-and-mortar stores in January — including several stores locally. “These numbers show that the nation’s slow-but-steady economic recovery is picking up speed and that consumers feel...
Hospitals on standby as Obamacare repeal moves forward
Hospitals on standby as Obamacare repeal moves forward

Local hospital executives are waiting to react after the U.S. House of Representatives took another step toward repealing the Affordable Care Act, voting Friday to pass a budget resolution already passed by the Senate a day earlier that would allow Congress to change portions of the law. President-elect Donald Trump, who takes office on Jan. 20, has...
Employers track medication use to combat abuse
Employers track medication use to combat abuse

Prescription drug abuse is at the forefront of human resources issues for many employers in Ohio — the epicenter of a national heroin and prescription drug epidemic that resulted in more overdose deaths last year than fatal car wrecks in the state. To address the problem, an increasing number of employers are examining the medications their employees...
More Stories