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New Dayton Mall store wants to open nine more in SW Ohio


MIAMI TWP., Montgomery County – A new store called Affordable Family Clothing has opened inside the Dayton Mall, and its owners say it is the first of a projected 10 such stores they intend to open in southwest Ohio in the next 18 months.

The clothing and accessory store opened Thursday in the Dayton Mall’s lower level near Elder-Beerman.

“We cater to all members of the family, all sizes, from moms and dads to kids,” said Vera Nisim, marketing director for Affordable Family Clothing. “We want to be a one-stop clothing shop for the whole family.”

Affordable Family Clothing, or AFC, is a collaboration among owners Chad Whittamore of Miamisburg, Bill Bates of Miamisburg, and Jacob Nisim of Los Angeles.

Vera Nisim said owners intend to open a total of 10 stores within a 50 miles radius of the Dayton Mall location, and will look first to locate in other malls before turning their attention to new stores in other retail centers. “Our other stores will be similar in size or bigger than this one,” she said of the 5,040-square-foot Dayton Mall location.

Dayton Mall General Manager Dave Duebber said AFC’s owners — who also oversee the “JH Got Swagg” clothing store in the Dayton Mall — researched the concept carefully before opening.

“Any new business that opens up these days is great news,” Duebber said. AFC will expand the range of clothing available at the Dayton Mall, which will benefit consumers — “and I think it will be a big hit,” Duebber said.

AFC has launched a Family Neighborhood Program to help benefit local charities and school booster organizations. It also has partnered with Shoes 4 the Shoeless to help raise money as well as awareness for that organization’s program of providing properly fitting shoes to local school children in need. The store will donate a portion of every sale to Shoes 4 the Shoeless.

The new Dayton Mall store employs eight people. Its hours are 10 a.m. to 9 p.m. Monday through Saturday, and noon to 6 p.m. Sunday. For more information, call (937) 433-1114.


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